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TEDxSaltLakeCity · 2022

GIVING THE WORLD
REASON TO Celebrate

MAC LIFE LLC. is the Bay Area's full-service entertainment company: a team of hosts, strategists, and community builders led by Rashaad "Shaadie" Nunnally, the Swiss Army Knife of Entertainment.

Meet the Team
Live Performance · On Stage

WE ARE
Entertainers

From weekly game show nights to NBA All-Star Weekend, MAC LIFE hosts, directs, and produces experiences that audiences never forget.

Our Services
Entertainment · Consulting · Community

ONE PARTNER.
Three Ways In.

Hire the host, retain the consultant, or partner with the nonprofit, MAC LIFE meets you wherever your entertainment need actually is.

See How It Works
Mic Sessions · Private Performance

WE ARE
Culture

Leila Steinberg. Ryan Coogler. W. Kamau Bell. Marshawn Lynch. MAC LIFE operates at the intersection of celebrity, community, and culture.

Track Record
North Vallejo, CA

MINDS
ACHIEVING Change

Living In Forgotten Environments. MAC LIFE LLC. was built to prove that world-class entertainment can come from anywhere, and change everything.

View Packages
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10+Years in Entertainment
100+Live Events Hosted
3Team Members, One Ecosystem
501(c)3MAC LIFE Community
How We Work Together

One Partner.
Three Ways to Build.

Click a pillar to see what's included. Every engagement can start narrow, a single hosted night, and grow into a full entertainment operation without ever changing who you call.

Tier 1
MAC LIFE Entertainment

Resident MC hosting and full entertainment direction for venues, leagues, and brands that need the room to feel alive.

From $500/mo
Click to expand ↓
  • Resident event hosting: live MC and in-game hosting
  • Full entertainment direction: bookings, logistics, production
  • Event curation and coordination for recurring series
  • Talent booking from a celebrity-tested performer network
Tier 2
MAC LIFE Consulting

Strategy and execution for organizations that need entertainment and events done right, or built as an in-house capability.

From $4,000/engagement
Click to expand ↓
  • "Make It Happen": budget audit, vendor sourcing, run-of-show
  • Fractional Director: on-call strategy, monthly hours
  • Department Build: audit, playbook, hiring/training support
  • Proof: California Forever, Utah Museum of Contemporary Art, 707 Week
Tier 3
MAC LIFE Community

A 501(c)(3) nonprofit delivering youth and family outreach through culturally rooted programming and grant partnerships.

Flexible / grant-based
Click to expand ↓
  • Youth and family outreach events across the Bay Area
  • Culturally rooted programming: block parties to back-to-school drives
  • Grant-eligible youth athletics and performance arts initiatives
  • Co-apply for grants or sponsor a program as a CSR partner
Founder · MAC LIFE LLC. · Est. 2014
RASHAAD
"SHAADIE"
NUNNALLY
The Swiss Army Knife of Entertainment

Born in the Crestside of North Vallejo, CA, Shaadie became a UC Berkeley scholar-athlete, founder of MAC LIFE LLC. and MAC LIFE Community (501c3), TEDx speaker, ABC 4 Utah TV host, and Entertainment Director for city-scale events up and down California to Utah.

From hosting NBA All-Star Weekend's in Salt Lake City and San Francisco to directing 707 Week in Vallejo, from MC-ing before thousands to consulting for California Forever and the Utah Museum of Contemporary Art, Shaadie doesn't attend events; He builds the systems behind them.

Event MCEntertainment DirectorTV HostTEDx SpeakerTalent BookerBrand StrategistCommunity BuilderRecording Artist
Featured Alongside
Ne-YoMarshawn LynchDJ EnvyDJ DramaBobby ShmurdaFloRidaKanye West + Sunday ChoirBone Thugs n HarmonyRyan CooglerW. Kamau BellLeila Steinberg
Who's Behind It

MEET THE
MAC LIFE TEAM

MAC LIFE isn't a solo act. It's a founder, a coach, and a working performer: three verified track records covering entertainment, youth athletics, and performance arts, all operating under one roof. Click any card to see the full story.

Rashaad Shaadie Nunnally
Founder
Shaadie Nunnally
Entertainment & Events Director · Brand Strategist · Lead Consultant
10+
Years in Entertainment
100+
Live Events Hosted
MC / HostTEDx SpeakerBrand Strategy
Read Full Bio

Founder of MAC LIFE LLC and MAC LIFE Community (501(c)(3)), Shaadie operates fluently across live event production, MC hosting, brand strategy, and community programming. A former multi-sport athlete who signed the first full track and field scholarship from Sheldon High School to UC Berkeley, he carries an athlete's discipline into everything he builds.

On stage: NBA All-Star Weekend host (2023 & 2025), TEDxSaltLakeCity speaker, TV host and field producer for "A Shot with Shaadie" on ABC 4 Utah, Entertainment Director for 707 Week Vallejo, resident MC for the Unity Block Party (5,000+ annual attendees).

Off stage: Entertainment Consultant to California Forever, Booking Agent & Entertainment Director for the Utah Museum of Contemporary Art, and the architect of the MAC LIFE Entertainment Business Academy currently in development with Vallejo City Unified School District.

Brandon KB Henry Sr.
Co-Founder
KB Henry Sr.
Community Athletics Director · Youth Development Lead
16+
Years Coaching
300+
Rush Yds/Game (JV Avg)
Youth FootballMentorshipProgram Building
Read Full Bio

Brandon "KB" Henry Sr. is a Northern California community figure, athlete, and football coach whose story begins in the same neighborhoods and schools MAC LIFE was built to serve. A Vallejo native and Jesse Bethel High School alumnus, KB made program history as a Jaguar varsity player in November 2002, securing the onside kick recovery that sealed the first postseason football playoff victory in school history.

Coaching record: Built the Vallejo Titans youth football program from the ground up, then moved into the high school ranks as Head JV Coach at American Canyon High School under Varsity HC Marcellus Holmes, where his JV squad has averaged 300+ rushing yards per game and posted a 3.1 team GPA under his leadership.

Role at MAC LIFE: Designs and leads paid youth football clinics and skills camps, delivers coaching methodology workshops for regional youth league coaches, and builds the mentorship pipeline tying athletic development to academic accountability. His credibility as an active, verifiable community coach is what makes MAC LIFE's youth programming real instead of theoretical.

Kiirt Banks
Original Member · Treasurer
Kiirt Banks
Director of Performance Arts & Music Development
8+
Regional Theater Productions
3x
Triple Threat: Actor · Singer · Artist
Vocal CoachingTheater TrainingStudio Recording
Read Full Bio

Kiirt Banks is a professionally trained theater actor, singer-songwriter, and recording artist based in Salt Lake City, Utah. An original member of MAC LIFE since its founding, Kiirt serves as the organization's Treasurer and Director of Performance Arts and Music Development, bringing a rare combination of stage credibility, vocal mastery, and financial stewardship to the team.

On stage: Represented by the McCarty Talent Agency, with principal and lead roles including Coalhouse Walker Jr. in Ragtime (2025) and Agwe in Once on This Island (2026), plus ensemble and principal work in Dreamgirls, Of Mice and Men, and To Kill a Mockingbird. An active member of the Unity Gospel Choir since 2016.

Role at MAC LIFE: Leads youth and adult performance arts workshops, theater technique and audition-prep clinics, and vocal coaching sessions for individual and small-group learners, plus studio recording workshops that introduce youth to producing and releasing original music. His mission: create access points for the next generation of performers who haven't yet had a professional stage to stand on.

Shaadie BET LIVE
01
Watch BET LIVE
We Are

RESIDENT
Hosts

Shaadie as your permanent weekly or monthly MC, building a loyal crowd and consistent high energy that turns slow nights into packed, predictable experiences your audience keeps coming back to.

$500-$1,500 / month
Live MCIn-Game HostingCrowd EngagementWeekly Retainer
Book Resident Host
Kiirt Banks & Shaadie singing, Salt Lake City
02
We Are

ENTERTAINMENT
Directors

Full creative and operational ownership of your entertainment calendar: Shaadie curates, books, and directs the entire experience. Programming calendar, talent management, hosting, audience growth strategy.

$2,500-$4,000 / month
Programming CalendarTalent BookingProduction OversightAudience Growth
Book Entertainment Director
Shaadie & KB Henry in the studio
03
We Are

CONSULTING
Partners

Budget audits, vendor and talent sourcing, run-of-show design, and department builds for venues, companies, and institutions that need entertainment strategy: not just a night of programming.

$4,000-$75,000+ / engagement
Assessment & RoadmapFractional DirectorDepartment Build
Inquire About Consulting
Shaadie, KB Henry & Bobby Shmurda
04
We Are

TALENT
Bookers

Tap into MAC LIFE's celebrity and artist network: from local Bay Area talent to nationally recognized performers. Artist sourcing, contracts, rider management, and celebrity hospitality all handled.

10-15% of booking
Artist SourcingContract ManagementCelebrity Hospitality
Book Talent
Kiirt Banks on stage
05
We Are

YOUTH &
Performance Arts

Youth football clinics and skills camps led by Coach KB Henry, plus performance arts and vocal coaching workshops led by Kiirt Banks, structured programming that builds both athletes and artists.

Paid registration / per session
Youth Football ClinicsVocal CoachingTheater Technique
Inquire About Programs
Shaadie & Jalen Rose
06
We Are

COMMUNITY
Builders

MAC LIFE Community (501c3) provides culturally aligned programming, youth outreach, and grant-eligible entertainment initiatives that connect organizations to the communities they serve.

Nonprofit rates available
Cultural ProgrammingYouth Events501(c)3DEI
Partner with MAC LIFE Community
Watch the Team Work

LIVE IN
ACTION

Real footage: TEDx talks, celebrity events, music videos, TV hosting, and behind the scenes. Every video is from Shaadie's actual catalog. This is the energy MAC LIFE brings to every event.

TEDxSaltLakeCity Talk
Featured · TEDxSaltLakeCity
KNOW THYSELF
Black History Existed Prior To Slavery
Watch Video on YouTube
Shaadie - We Don't Know (Music Video)
Music Video
Shaadie: "We Don't Know"
NBA All-Star Weekend 2025
NBA All-Star Weekend 2025
Shaadie: NBA All-Star Weekend Takeover
A Shot with Shaadie ABC 4 Utah
TV · ABC 4 Utah
Live R&B on "A Shot with Shaadie"
Fireball Cover
Music Cover
Shaadie Covers "Fireball" (Pitbull)
UK Pandemic Performance
International
UK Pandemic Performance
LakeHouse Culture Podcast
Podcast
LakeHouse Culture Podcast w/ Kiirt Banks, Ep. 4
Kiirt Banks Losing Control
Kiirt Banks · Music Video
"Losing Control": Official Video
Kiirt Banks Crush Cover
Kiirt Banks · Cover
"Crush" w/ Jalyn Macedone
Kiirt Banks Love Lord Cover
Kiirt Banks · Cover
"Love (Lord)" w/ Yahosh
Full MAC LIFE Playlist
All videos from Shaadie's YouTube catalog: music, events, interviews, and behind the scenes
Open Full Playlist on YouTube →
Wear The Movement

MAC LIFE
MERCH

Official MAC LIFE apparel and gear. Repping the movement on stage, in the studio, and everywhere in between.

Shop MAC LIFE Merch
Community · Education Initiative

MAC LIFE
ENTERTAINMENT ACADEMY

Every city has produced entertainers, artists, and media professionals who go on to work with major labels, national networks, and internationally recognized talent. What most communities still lack is a structured, in-school pathway that teaches youth how the entertainment business actually works, from the stage to the studio to the boardroom.

The MAC LIFE Entertainment Business Academy is a course-based, after-school program that teaches students the full pipeline of the entertainment industry: performance, production, and the business skills that turn talent into a career. It is built and led by a working entertainment professional with a decade of industry credentials and an established 501(c)(3) nonprofit infrastructure built for exactly this kind of partnership.

The Ask

A pilot semester anchored by a partner school or organization's own students, with a shared goal of transitioning to an ongoing paid partnership once outcomes are demonstrated. The program is designed to plug into a single campus first, then expand district-wide, or across additional sites and grade bands, once the format is proven. This proposal is open to any school, district, youth organization, or educational entity ready to bring real industry experience into the classroom.

Grade Band
Middle school through high school, tailored to each partner
Format
After-school, two sessions per week, 90 minutes per session
Length
One semester (16 weeks) per pilot, four rotating course blocks
Capacity
20 to 30 students recommended per cohort for hands-on instruction
Capstone
A student-produced live showcase: event, livestream, video, and branding
CourseWhat Students LearnReal-World Tie-In
Music Performance & Vocal TrainingStage presence, vocal technique, live performanceTaught by a working recording artist and MC
Songwriting & A&RLyric writing, storytelling, song structureMirrors how labels evaluate new artists
Studio Recording & Music ProductionBeat-making, recording, mixing fundamentalsRooted in Shaadie's own studio ownership
AI Tools for CreatorsAI for beat-making, content ideas, editing, marketing copyThe fastest-growing skill in content production
Graphic Design & BrandingLogo design, cover art, EPKs, brand identityBuilt from MAC LIFE LLC's own brand toolkit
Live Show ProductionStreaming platform basics and setting up a channelDrawn from Shaadie's role at Fanfly
Equipment & GearMics, cameras, lighting, and software, and how to use themBased on Shaadie's own studio setups
Live Streaming & BroadcastRunning a livestream and camera presenceModeled after Shaadie's newsroom experience at ABC 4 Utah
Video Editing & Content ProductionShort-form editing and post-production workflowFrom commercial and documentary production work
PodcastingFormat, interviewing, recording, distributionModeled after Shaadie's on-air interview experience
Social Media & Viral Content CreationReels, stories, and skits that turn views into followersTaught with creators like BiggJah and IAmSaucee
Social Media ManagementAudience growth, content calendars, engagementFrom an active Community Manager role
Marketing & Entertainment BusinessContracts, budgeting, pricing, client relationshipsPulled from running MAC LIFE LLC
TV Production & On-Camera TalentOn-camera presence, interviewing, segmentsTaught by a former assignment editor and TV host
Event Hosting & MC TrainingCrowd control, live hosting, event flowShaadie's specialty, from Sutter Health to NBA All-Star
Event Coordinating, Directing & LogisticsTimelines, vendor management, run-of-showPulled from directing 707 Week and the Utah Museum of Contemporary Art's events

For students, it means real access to working professionals and transferable business skills instead of theory alone. For a school or district, it means a distinctive, high-interest program with a no-cost or low-cost pilot entry point, backed by an existing 501(c)(3) structure that can open doors to grant funding a typical vendor relationship cannot. For the wider community, it means a homegrown pipeline of trained young talent.

Investment
Negotiable When Ready
Built around each partner school, district, or organization's budget, timeline, and goals. There is no fixed rate card, the conversation starts first.

Led by Rashaad "Shaadie" Nunnally, Founder of MAC LIFE LLC and MAC LIFE Community (501(c)(3)). See full bio →

Bring the Academy to Your School or Organization

Open to any school, district, youth organization, or educational entity ready to build a real pathway from creative talent to career. Contact MAC LIFE Community to schedule a conversation and request the full program proposal.

Track Record

PROVEN.
DECORATED.
TRUSTED.

Every service is backed by real events, real stages, and real results: from Tuesday game shows in Daly City to NBA All-Star stages in San Francisco, and coaching records that go back 16 years in Solano and Napa counties.

2025 · San Francisco
NBA All-Star Weekend Host

Curated and hosted the welcome event at Music City SF: 20+ performers, 300+ guests, full MAC LIFE entertainment direction.

Annual · Salt Lake City
Unity Block Party: Resident MC

Resident Concert MC for one of Utah's largest community events: 5,000+ attendees every year under Shaadie's leadership.

TV · ABC 4 Utah 2021–2023
"A Shot with Shaadie"

Full-time TV host, assignment editor, and field producer, spotlighting BIPOC, Women, and LGBTQ+ entrepreneurs twice monthly on live broadcast.

2025-Ongoing · Vallejo
Entertainment Consultant: California Forever

Retained entertainment consultant curating packages for major city-scale events in Vallejo and the SF Bay Area.

Since 2009 · Solano & Napa Counties
16+ Years Coaching: KB Henry Sr.

Built the Vallejo Titans youth program and now leads as Head JV Coach at American Canyon High School: 300+ rush yds/game, 3.1 team GPA.

Since 2016 · Salt Lake City
8+ Regional Productions: Kiirt Banks

Principal and lead stage roles including Ragtime and Once on This Island, represented by the McCarty Talent Agency.

10+
Years of Experience
100+
Events Hosted
16+
Years Youth Coaching
3
NBA All-Star Weekends Hosted
"

Shaadie's easy charisma is probably what draws most people's attention, but my favorite thing about him is his humility. The man has style and presence that immediately capture the attention of a crowd; he confidently delivers his material with a twinkle in his eye. Shaadie is remarkably coachable, accepting feedback with grace while remaining true to himself. He can be trusted to work independently and never misses a deadline.

TEDxSaltLakeCity Coach  ·  on coaching Shaadie for his TEDx talk, 2022

"We increase attendance, engagement, and energy at your venue or event."

MAC LIFE LLC. · North Vallejo, CA

Verified Reviews

WHAT CLIENTS
ARE SAYING

Real, verified reviews and recommendations from booked clients, collaborators, and colleagues.

Booked Clients · Thumbtack
★★★★★

We were incredibly pleased with One stop entertainment shop. They arrived on time and ready with equipment. Sound quality was amazing. Everyone had a great time. They are a total pleasure to work with and would definitely recommend them.

Christy P. DJ Services · Verified · Apr 2022
★★★★★

Very professional services, fun and easy to work with. Would do business again.

Isaak L. DJ Services · Dec 2021

5.0 average · See all reviews on Thumbtack →

Colleagues & Collaborators · LinkedIn

"Shaadie is masterful at using his art form to promote dialogue, engagement, and nurture to future generations. As a collaborator, he brings direction and strength to the table. As an artist, he has a singular vision that is powerful. It is truly our pleasure to have him as a pivotal part of our team building community through music."

Victoria Petro Salt Lake City Council Member, District 1

"I've known Rashaad for some years now. I highly recommend him as a notable Songwriter, Entertainer and Artist. Great vibes, positive music."

Dr. Karwanna Irving Leadership & Entrepreneurship Speaker

"Often when writing recommendations, I'm lost for words. In the case of Shaadie, I could write volumes. He is an amazing spirit, with amazing talent! He has mental clarity and keen perception and is always willing and able to meet the needs of his varied clientele."

Anthony Gilmore Lead Pastor

"I recommend Rashaad be booked for anything related to music entertainment. He is multi talented within that vertical."

Anthony Law Jones CEO, Gaugr Holdings

"His drive to learn and become better at his craft was unmatched… Rashaad is the best person you'd want to be around. If you have the opportunity to work with him, I would recommend that you seize that opportunity."

Quamé Love Founder/CEO, Gig Brothers Productions

"I've known Rashaad since 2004 when we were freshmen together at UC Berkeley… Rashaad is a diligent worker, successful entrepreneur, and family man who is committed to excellence."

Ed Wright Academic Advisor, UC Berkeley

See all recommendations on LinkedIn →

Not Sure Where to Start

FIND YOUR FIT

Tell us what you're planning and answer two quick questions. We'll point you to the right MAC LIFE tier: no pressure, no commitment, just a starting point for the conversation.

Personalized by AI when available · every price shown is MAC LIFE's real, published rate
Adds a personalized note to your result below when available. Your two answers still decide the tier and price.
What do you need most right now?
A consistent host or MC
Entertainment strategy or planning help
Youth athletics or performance arts programming
A community or nonprofit partnership
How often do you need it?
One event / one-time
Ongoing: monthly or recurring
A large, multi-part program
Not sure yet
Engagement Options

BUILD YOUR
MAC LIFE
PARTNERSHIP

Three tiers, three ways to work with us. Switch tabs to compare Entertainment retainers, Consulting engagements, and Community partnerships side by side.

Resident Tier
The Vibe Architect
$500–1,500
per month · fixed retainer
  • 2–4 hosted events per month
  • Live MC / in-game hosting
  • Crowd engagement strategy
  • Basic talent coordination
  • Monthly fixed rate
Most Popular
Director Tier
Entertainment System
$2,500–4,000
per month · fixed retainer
  • Full monthly programming calendar
  • Talent booking + management
  • Hosting + production oversight
  • Audience growth strategy
  • Post-event performance report
Executive Tier
Cultural Experience Partner
$5,000+
per month · full-service
  • Full-scale event production
  • Celebrity hospitality management
  • Multi-event coordination
  • Custom brand programming
  • Priority availability + access
"Make It Happen"
Event & Program Execution
15–20%
of budget, or flat $3,000+
  • Budget audit & reallocation
  • Vendor and talent sourcing
  • Run-of-show design
  • Day-of oversight
The Bridge
Fractional Director
On-Call Strategic Direction
$4,000–12,000
per month
  • Monthly hours + standing strategy calls
  • Ongoing vendor/talent management
  • Program oversight
  • No full-time hire required
"Build the Capability"
Department Build
$25,000–75,000+
total engagement
  • Current-state audit
  • Department design & playbook
  • Hiring / training support
  • 90-day implementation roadmap

Best fit: venues · corporate HR & culture teams · hospitals & health systems · colleges & universities · city & county government. Proof points: California Forever, Utah Museum of Contemporary Art, 707 Week, Sutter Health.

Youth Programming
Athletics & Performance Arts
Per Session
registration-based pricing
  • Youth football clinics & skills camps
  • Vocal coaching & theater technique workshops
  • Studio recording workshops
  • Led by KB Henry & Kiirt Banks
Grant-Eligible
CSR / Sponsorship
Community Partnership
Flexible
sponsorship or co-branded
  • Sponsor a program or event
  • Co-branded outreach initiatives
  • Grant-eligible through 501(c)(3)
  • Nonprofit-friendly pricing on every engagement
Grant Partnership
Co-Apply as a 501(c)(3)
Grant-based
application-dependent
  • Co-apply for grants alongside an established nonprofit
  • Hospital community-health goals
  • University DEI programming
  • Civic and city partnerships

MAC LIFE Community is a registered 501(c)(3) nonprofit: founded 2014, operating continuously since. This nonprofit arm makes hospital, university, and city partnerships possible in ways a for-profit vendor cannot.

Let's Build Something

START YOUR
EXPERIENCE

MAC LIFE is your one-call entertainment solution. Venue, city, sports league, corporation, or family, let's talk about what's possible when you have the right team behind you.

BaseNorth Vallejo, Ca

We respond within 48 hours. All inquiries are confidential.